Data storytelling: communicating insights effectively (Bundle)
Build technical skills in data storytelling with this practical e-learning bundle designed for modern finance professionals.
AAT professional members:
This course is included within your CPD e-learning benefits via the AAT Lifelong Learning Portal. Please log in to access rather than purchasing.
Course Type
E-learning
Length
30 - 60 mins
What you’ll achieve
- Understand that every design choice in a chart influences how the data is interpreted
- Distinguish between descriptive titles and messages or headlines
- Recognise the importance of focusing on one clear message at a time
- Find ways to present complex charts clearly by layering insights
- Deliver your message with confidence with a few public speaking tips
- Engage your audience with rhetorical questions, signposting, and well-timed pauses
- Be able to apply Freytag’s Pyramid to structure your data insights using a classic narrative arc
- Avoid the most common pitfalls when crafting a data story.
About this course
Data storytelling is a critical skill for modern professionals, helping turn analysis into insights that inform, influence, and inspire action. This comprehensive e-learning bundle equips learners with the techniques needed to communicate key messages clearly, present data with confidence, and build compelling narratives that resonate with stakeholders.
Covering everything from highlighting the most important insights and designing message-focused charts to delivering engaging presentations and constructing effective data stories, this flexible, on-demand course allows you to develop expertise at your own pace. Whether you're presenting financial results, communicating business performance, or influencing decision-makers, you’ll gain the practical skills and confidence needed to transform data into impactful, actionable stories.
- looking to upskill by brushing up on your knowledge of technical skills such as data storytelling
- a finance professional needing to create charts that deliver a clear and compelling message, avoiding data misinterpretation
- a finance professional needing to learn how to present your data visuals in a structured, understandable, and engaging manner
- sharing insights, pitching an idea, or leading a team and need a strong narrative to make your message stick
- a finance professional wanting to structure your data findings in the form of a narrative
Overview
E-learning |
|
30 - 60 mins |
|
Data storytelling, Data visualisation and analytics |
Syllabus
Highlighting the message
- Structuring clear chart messages
- Using preattentive attributes
- Writing effective chart titles
- Focusing on one key message
Presenting your charts
- Explaining complex visuals clearly
- Layering insights for understanding
- Engaging audiences with delivery techniques
- Building confidence through practice
Building up a story
- Using Freytag’s Pyramid for structure
- Creating narrative-driven insights
- Avoiding common storytelling pitfalls
- Applying learning through case studies
How to access
Once purchased you will be able to access the AAT Learning Portal where you'll have 12 months from the date you access the learning materials. AAT Learning Portal allows you to view all the courses you’ve purchased in one place, monitor your latest training activity and create goals to help you achieve your training aims.
