Data storytelling: highlighting the message
Communicate insights more clearly with this interactive, self-paced e-learning course focused on chart messaging. It’s part of our technical skills (Data storytelling) series which can be purchased as a discounted bundle.
AAT professional members:
This course is included within your CPD e-learning benefits via the AAT Lifelong Learning Portal. Please log in to access rather than purchasing.
Course Type
E-learning
Length
10 - 30 mins
What you’ll achieve
- Understand that every design choice in a chart influences how the data is interpreted
- Learn how to apply preattentive attributes to draw attention to what matters most
- Distinguish between descriptive titles and messages or headlines
- Structure chart messages that go beyond simple observations by adding context, explanation, recommendations, or questions
- Recognise the importance of focusing on one clear message at a time
About this course
In an age of information overload, highlighting the right message is a technical discipline that ensures data communicates intent, context, and meaning. Improve how insights are understood with this flexible, interactive e-learning course on chart communication. Essential for finance professionals or those sharpening their skills, it covers attention-directing design techniques, effective chart titles, and message structuring, with practical exercises that reinforce clear, focused storytelling in real-world business visuals.
- looking to upskill by brushing up on your knowledge of technical skills such as data storytelling
- a finance professional needing to create charts that deliver a clear and compelling message, avoiding data misinterpretation
Overview
E-learning |
|
10 - 30 mins |
|
Data storytelling, Data visualisation and analytics |
Syllabus
- Chart Message vs. Chart Title
- What makes a strong chart message?
- Using preattentive attributes
- Applying highlights to different chart types
- One message at a time: retain focus
- Knowledge check to ensure participants have engaged with the course material
How to access
Once purchased you will be able to access the AAT Learning Portal where you'll have 12 months from the date you access the learning materials. AAT Learning Portal allows you to view all the courses you’ve purchased in one place, monitor your latest training activity and create goals to help you achieve your training aims.
