Technical skills (Data storytelling) – Bundle
Master data storytelling and learn how to turn insights into clear, compelling visuals and narratives that drive better decision-making.
AAT professional members:
This course is included within your CPD e-learning benefits via the AAT Lifelong Learning Portal. Please log in to access rather than purchasing.
Course Type
E-learning
Length
1 - 3 hours
What you’ll achieve
- Select the most effective chart types based on data and storytelling goals
- Understand audience needs and tailor data presentations for maximum impact
- Remove visual clutter and apply design principles to improve clarity
- Highlight key insights using effective visual and communication techniques
- Structure clear, compelling messages within charts and presentations
- Build strong data narratives using proven storytelling frameworks
- Present data confidently using structured delivery and engagement techniques
- Transform complex data into clear, actionable business insights
About this course
In today’s data-driven world, the ability to communicate insights clearly is just as important as generating them. This comprehensive data storytelling e-learning bundle equips finance professionals with the skills to transform complex data into clear, compelling and actionable narratives.
Covering everything from chart selection and design to audience awareness, storytelling structure and confident presentation, this flexible, on-demand series helps learners build practical, real-world skills at their own pace. Whether you're reporting to stakeholders, influencing decisions or presenting insights internally, this bundle ensures your data has impact.
- Finance professionals looking to improve how they communicate data and insights
- Analysts and data users who want to strengthen their data storytelling skills
- Professionals presenting to stakeholders or leadership teams
- Individuals looking to improve clarity, confidence and impact in data presentations
- Anyone wanting to turn data into clear, persuasive and actionable insights
Overview
E-learning |
|
1 - 3 hours |
|
Data storytelling, Data visualisation and analytics |
Syllabus
1. Selecting the right chart type
• Matching chart types to data structures
• Understanding storytelling approaches
• The five most common chart types
• Aligning visuals with audience understanding
2. Understanding the audience
• Audience types and motivations
• Data literacy, context and resistance
• Tailoring presentations for impact
• The inverted pyramid communication model
3. Removing clutter
• Identifying common visual distractions
• Applying the data-to-ink ratio
• Using Gestalt principles
• Improving charts through design and formatting
4. Highlighting the message
• Structuring clear chart messages
• Using preattentive attributes
• Writing effective chart titles
• Focusing on one key message
5. Presenting your charts
• Explaining complex visuals clearly
• Layering insights for understanding
• Engaging audiences with delivery techniques
• Building confidence through practice
6. Building up a story
• Using Freytag’s Pyramid for structure
• Creating narrative-driven insights
• Avoiding common storytelling pitfalls
• Applying learning through case studies
How to access
Once purchased you will be able to access the AAT Learning Portal where you'll have 12 months from the date you access the learning materials. AAT Learning Portal allows you to view all the courses you’ve purchased in one place, monitor your latest training activity and create goals to help you achieve your training aims.
