Data storytelling: Understanding the audience
Transform how your insights land with this engaging, self-paced course on understanding the audience. It’s part of our technical skills (Data storytelling) series which can be purchased as a discounted bundle.
AAT professional members:
This course is included within your CPD e-learning benefits via the AAT Lifelong Learning Portal. Please log in to access rather than purchasing.
Course Type
E-learning
Length
10 - 30 mins
What you’ll achieve
- Explore why even the most credible insights can fall flat without the right audience targeting
- Understand how to consider the who, the how and the when
- Discover how to map your audiences and tailor presentation data to suit
About this course
As organisations rely increasingly on data to guide action, the ability to tailor insights to different audiences has become a core technical storytelling capability, shaping how information is received, trusted, and acted upon. Create more persuasive data stories by learning how to truly understand your audience in this interactive, flexible e-learning course. Ideal for finance teams or those sharpening their skills, it covers audience types, positive and negative motivation, context, and resistance, alongside the inverted pyramid communication model and knowledge checks to embed learning.
- looking to upskill by brushing up on your knowledge of technical skills such as data storytelling
- working in finance and need to understand why even the most credible insights can fall flat if we don’t consider who we’re speaking to, how they’ll receive it, and when they’re ready to hear it
- a finance professional needing to learn how to map your audience and tailor your data presentation to suit different audience types
Overview
E-learning |
|
10 - 30 mins |
|
Data storytelling, Data visualisation and analytics |
Syllabus
- Audience types
- Positive motivation
- Negative motivation
- Data literacy and context
- Resistance and presentation format
- Inverted pyramid: master this communication structure
- Knowledge check
How to access
Once purchased you will be able to access the AAT Learning Portal where you'll have 12 months from the date you access the learning materials. AAT Learning Portal allows you to view all the courses you’ve purchased in one place, monitor your latest training activity and create goals to help you achieve your training aims.
