Cookies policy

What are cookies?

Cookies are small text files that are stored on your computer or mobile device. Their purpose is to collect information relating to how you use our website, how you reached it, what sort of device you were using and your internet browser type.

The types of cookie we use

The different types of cookie on our site are explained below.

Session cookies

These are like the short-term memory of our website. They last only as long as your current internet session, and will be deleted from your computer when you close your browser.

We use session cookies to:

  • keep you logged in while you move through pages and services on our site.
  • enable you to complete transactions on the site.
  • pre-populate forms with information to save you typing in details you’ve already provided.


Persistent cookies

These cookies allow our website to recognise you when you visit, and help save you time.Persistent cookies are used to "remember" you when you return to your MyAAT login. They also record items that you might have added to a basket, such as an event you’ve booked but not confirmed, and enable basic web traffic analysis using Google Analytics.If you don't want our website to remember you, make sure you log out and close your browser after each visit.These cookies remain stored on your computer until you delete them, or they reach a specified expiry date.


Retargeting cookies

We use retargeting cookies to deliver dynamic adverts based on webpages you've visited. Many third parties such as blogs, search engines and other websites will use these cookies to check if you've visited the AAT website lately. If you’ve visited us, the third party will show you an AAT advert on their website.You can opt out of these, and a number of targeted advertising cookies, by visiting the National Advertising Initiative and Google. This won't stop companies from showing you ads, but it will prevent them from personalising their ads to you specifically.


Analytical/performance cookies

Analytical/performance cookies are used to monitor the performance of our website: for example, to determine the number of page views and the number of unique users who have visited the website.The information these cookies provide allows us to analyse patterns of user behaviour. This is anonymous - it can't be used to identify you and doesn't contain any personal information, and is only used for statistical analysis purposes.We use Google Analytics to gather the performance information for our website. This analysis helps us see which areas of the of the website are popular, which pages are viewed and for how long. Google stores the information gathered; read Google’s privacy policy for more information.


Third party cookies

During your visit to our website, you may notice some cookies that are not related to AAT.

We sometimes embed content from social media and other third-party websites, including Facebook, YouTube and Twitter. This means when you visit a page on our website containing such content, you may be presented with third-party cookies that track your use of our website.

We don't control these cookies, but you can find out more about them in the table below.


Non-essential cookies 




Distinguishes visitors to your site.


Distinguishes visitors to your site.


Used to throttle request rate.


Throttles request rate when Google Analytics is deployed with Google Tag Manager.


Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values include opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.


Contains campaign-related information for the user. Google AdWords conversion tags read this cookie if Google Analytics is linked to your AdWords account.


Distinguishes shoppers and sessions .This cookie is created when the JavaScript library executes and there is no existing __utma cookie. The cookie is updated every time data is sent to Google Analytics.


Used to throttle request rate.


Determines new sessions/visits. This cookie is created when the JavaScript library executes and there is no existing __utmb cookie. The cookie is updated every time data is sent to Google Analytics.


Saves the traffic source or campaign that explains how the shopper reached your site. The cookie is created when the JavaScript library executes, and is updated every time data is sent to Google Analytics.


Stores visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor-level custom variable. This cookie is updated every time data is sent to Google Analytics.



Essential cookies 




 Used by Google Tag Manager. Captures the product SKU, name, price and quantity removed from the cart, and makes the information available for future integration by third-party scripts.


Stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view. Used in “Orders and Returns” widgets.


Preserves the destination page the customer was loading before being directed to log in. Used in mini cart for logged in customers if the Display Shopping Cart Sidebar configuration option is set to Yes.


Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.

mage-translation-storage (local storage)

Stores translated content when requested by the shopper. Used when Translation Strategy is configured as “Dictionary (Translation on Storefront side)”.

mage-translation-file-version (local storage)

Tracks the version of translations in local storage. Used when Translation Strategy is configured as Dictionary (Translation on Storefront side).

product_data_storage (local storage)

Stores configuration for product data related to Recently Viewed / Compared Products.

recently_compared_product (local storage)

Stores product IDs of recently compared products.

recently_compared_product_previous (local storage)

Stores product IDs of previously compared products for easy navigation.

recently_viewed_product_previous (local storage)

Stores product IDs of recently previously viewed products for easy navigation.


Records the time messages are sent by the SendFriend (Email a Friend) module.


Configuration setting that improves performance when using Varnish static content caching.


Used if Enable Login with Amazon is enabled. Value 1 indicates an authorization error.


Used if Enable Login with Amazon is enabled. Value 1 indicates that the user should be logged out.

mage-cache-storage-section-invalidation (local storage)

Forces local storage of specific content sections that should be invalidated.


Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper.


Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.


Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.


Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.


A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).


The value of this cookie triggers the cleanup of local cache storage. When the cookie is removed by the backend application, the Admin cleans up local storage, and sets the cookie value to true.


Local storage of visitor-specific content that enables ecommerce functions.


How we use cookies

We use different types of cookie for different things, such as:

  • analysing how you use the AAT store website.
  • giving you a better, more personalised experience.
  • recognising you and keeping you signed in as you move around the site.


What happens if you turn off AAT essential cookies?

You're unable to opt out of essential cookies, as these are an important part of providing you with an effective service. If you choose to opt out of non-essential cookies, you may find your experience across our website isn’t as useful and informative as it could be. We’ll no longer be able to offer you the same level of tailored, personalised services and you may not be able to access some of the services on our website.


How to change your cookie settings

If you do not want information about your browsing behaviour to be used for site analytics or delivering personalised adverts, you can opt out of cookies via your web browser settings, see instructions below. Please note that some functions may not work on the site if you remove the cookies.

Web browser settings

You may also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all the cookies (including essential cookies or those that AAT do not have control over) you may not be able to access all or parts of our site. 

Please use the links below to get instructions on how to remove third-party cookies managed by organisations outside AAT's control from your browser. 

Clicking on these links may allow the collection or sharing of your personal data in ways which will differ to those detailed in our privacy policy. We'd encourage you to read the privacy policies of the external websites you visit from our website.


Related content

Terms and conditions

Privacy policy

Refund policy

Equality of opportunity