Data storytelling: driving insight into action (November 2026)
Timing: 09.30–12.30 (UK time)
AAT Masterclass: Develop the skills to communicate data with clarity and impact through compelling visuals, powerful storytelling, and proven frameworks such as SCQA and the Pyramid Principle.
Exclusive discounts for AAT members: From £81.00 to £90.00 (Non-members £126.00)
Course Type
Live online course
Date
24 Nov 2026, 09.30
Length
3 hours
What you’ll achieve
- Understand audience needs and tailor data presentations for maximum impact
- Select the most effective chart types based on data and storytelling goals
- Remove visual clutter when working with data tables and apply design principles to improve clarity
- Structure clear, compelling messages within charts and presentations
- Present data confidently using structured delivery and engagement techniques
- Apply the Barbara Minto's SCQA and Pyramid frameworks to data presentations to build strong data narratives
About this course
In a world where data plays an increasingly important role in business decision-making, the ability to communicate insights effectively is a valuable professional skill. This masterclass will help you turn data into clear, engaging and persuasive messages by combining audience-focused communication, effective visualisation techniques and proven storytelling frameworks, such as the Barbara Minto's SCQA and Pyramid frameworks.
Designed for busy professionals, this expert-led session provides practical guidance on structuring presentations, selecting the right charts, tailoring content to stakeholders and delivering insights with confidence, helping ensure data leads to understanding, action and better decisions.
- Finance professionals presenting to stakeholders or leadership teams
- Mid-level managers looking to improve how they communicate data and insights
- Analysts and data users who want to strengthen their data storytelling skills
- Anyone wanting to turn data into clear, persuasive and actionable insights
Meet the Speaker(s)
Chantal Dunham
Chantal Dunham
Overview
Live online course |
|
3 hours |
|
Data storytelling |
Syllabus
- Stakeholder analysis: assessing stakeholder influence and information needs
- Understanding your audience: tailoring communication for maximum impact
- SCQA framework: structuring data-driven narratives
- Pyramid Principle: communicating insights with clarity and logic
- Choosing the right charts: matching visualisations to data and storytelling goals
- Using data to support decision-making
- Creating data tables that are clear and presentation-ready
How to access
Purchase securely online, and we’ll send you further instructions and your booking confirmation explaining how to attend the live masterclass.
