Presenting compelling business proposals
AAT Masterclass
In just three hours learn everything you need to know to create a standout business proposal.
Course Type
Video on demand
Length
3 - 5 hours
What you’ll achieve
The masterclass will provide you with expert advise on building and presenting a successful business proposal. It will equip you with the steps you need to make sure your business proposal gets accepted.
How do you make your business proposal succeed?
Creating a compelling and successful business proposal isn’t just about presenting factual evidence. Technical content is just one of several factors that will determine whether or not your proposal gets accepted.
This masterclass will unpack the key components of a compelling business proposal. In addition to exploring sources of information and evidence, it will also demonstrates how to understand your stakeholders, apply judgement and present a compelling argument to convince your audience.
In this very practical and interactive session, industry expert David Culley will guide you through everything you need to know to make your business proposal succeed. As well as being given some practical guidance on presenting compelling business proposals, the session will enable you to reflect on the unique, practical issues you’re facing and how you can address them in the light of what you have learned.
This session is ideal for all practitioners who want to persuade or influence others in their workplace. It's especially relevant for those who need to convince others of the importance of their business proposal.
Meet the Speaker(s)
David Culley
David Culley
David Culley has a passion for professional education and development.
For 18 years he has enjoyed supporting people with their professional qualifications and continuing professional development by designing teaching programmes, authoring bespoke materials and providing interactive training face-to-face and online.
David’s technical expertise in financial management, business strategy and technology is founded on his fellowships of the Association of Chartered Certified Accountants and the Institute of Leadership & Management. This expertise is enhanced by his career as a business leader and continues to be nourished by research into how these fields are evolving in the modern business environment.
David’s current research areas include big data, Artificial Intelligence and the future of the accountancy profession. He recently published a report into the impact of digital technology on accountants and finance professionals: People Will Be The Next Big Thing.
Read moreOverview
Video on demand |
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3 - 5 hours |
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Report writing |
Syllabus
In this masterclass you will:
- Identify a suitable structure for a business proposal
- Exploit different sources of information to inform decision-making.
- Understand what adds value to your stakeholders.
- Apply judgement to evaluate different opportunities.
- Present compelling conclusions and recommendations to convince your audience.
How to access
Once purchased you'll be able to access the AAT Learning Portal where you'll have 12 months from the date to access the learning materials. AAT Learning Portal allows you to view all the courses you've purchased in one place, monitor your latest training activity and create goals to help you achieve your training aims.
Meet the sponsor: Xero
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Xero makes invoicing and accounting quick and easy. Join this digital showcase to find out how Xero software can help provide a digital solution to your accounting needs. Xero is a cloud-based accounting software platform for small businesses has 3.5 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data anytime, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment. |
Join over 200,000 accountants and bookkeepers using Xero in their practice