Presenting compelling business proposals


Date: Wednesday 8 May 2024

Timing: 09.30–12.30 (UK time)

AAT Masterclass

In just three hours learn everything you need to know to create a standout business proposal.

Competitive discounts

AAT members are entitled to exclusive discounts on AAT online masterclasses:

From £81 to £90 (Non-members £126)

You will be redirected to an external site for booking.
More Information
About this course

How do you make your business proposal succeed?

Creating a compelling and successful business proposal isn’t just about presenting factual evidence. Technical content is just one of several factors that will determine whether or not your proposal gets accepted.

This masterclass will unpack the key components of a compelling business proposal. In addition to exploring sources of information and evidence, it will also demonstrates how to understand your stakeholders, apply judgement and present a compelling argument to convince your audience. 

In this very practical and interactive session, industry expert David Culley will guide you through everything you need to know to make your business proposal succeed. As well as being given some practical guidance on presenting compelling business proposals, the session will enable you to reflect on the unique, practical issues you’re facing and how you can address them in the light of what you have learned.

Type Live online course
Duration 3 - 5 hours

In this masterclass you will:

  • Identify a suitable structure for a business proposal
  • Exploit different sources of information to inform decision-making.
  • Understand what adds value to your stakeholders.
  • Apply judgement to evaluate different opportunities.
  • Present compelling conclusions and recommendations to convince your audience.
What you'll achieve

The masterclass will provide you with expert advise on building and presenting a successful business proposal. It will equip you with the steps you need to make sure your business proposal gets accepted.

Who it's for

This session is ideal for all practitioners who want to persuade or influence others in their workplace. It's especially relevant for those who need to convince others of the importance of their business proposal.

How to access

Purchase securely online, and we’ll send you further instructions and your booking confirmation explaining how to attend the live masterclass.

Book your place today

Topic Report writing

Meet the speaker: David Culley

David Culley has a passion for professional education and development!

For 18 years he has enjoyed supporting people with their professional qualifications and continuing professional development by designing teaching programmes, authoring bespoke materials and providing interactive training face-to-face and online.

David’s technical expertise in financial management, business strategy and technology is founded on his fellowships of the Association of Chartered Certified Accountants and the Institute of Leadership & Management. This expertise is enhanced by his career as a business leader and continues to be nourished by research into how these fields are evolving in the modern business environment.

David’s current research areas include big data, Artificial Intelligence and the future of the accountancy profession. He recently published a report into the impact of digital technology on accountants and finance professionals: People Will Be The Next Big Thing.  

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